Ridge Pharma was founded on strong ethical principles and operates in an economically, environmentally and socially responsible manner.

HUG Health was chosen to help launch their first product. Brand expression, key message development and creative execution were key to our success and led to the ‘plain sailing’ campaign.

From detailing materials, online advertising and KOL engagement, HUG worked with our partners at Ridge to ensure a smooth and successful product launch including designing the full packaging range.