A range designed to make a splash
HUG have worked in women’s health for over 3 decades. We have been the proud guardians of the Consilient Oral Contraceptive range for the last 10 years. Our unique experience in this area encompasses the nuances of understanding the difference between ‘patients’ and ‘women’ to HCPs, plus the support women need in their choice of contraception.
Our job was to effectively communicate the overall range in tandem with the individual brands to HCPs, whilst ensuring women were fully supported in their choice of contraception. We ensure the individual brands have a voice whilst staying true to the range brand messages of choice, cost-effectiveness and consistency of supply.