BPS (Bladder Pain Syndrome) with bladder lesions is a tough condition to diagnose and a miserable condition to live with. Often the treatment can be both painful and undignified.

Our challenge was to create a campaign that visually suggested there was another way to treat BPS. The concept was to visually illustrate freedom from BPS and make sure we were firmly in the urology arena.

A full range of collateral was created across most media including digital, video and online including a comprehensive HCP and Patient webspace: https://www.bladderpain.co.uk