What is a brand?

It’s not a logo. It’s not a product. It’s not a set of guidelines.

A brand is how a person ’feels’ about what it is you’re offering. It is the personality, the ’essence’. A brand exists because emotional, intuitive individuals define it.

A brand is not what you say it is.
It’s what ‘they’ say it is.

HUG understands exactly what a brand is. We develop award winning brands using a proven 4 stage process that helps ensure our creative outputs are the result of an effective understanding of your offering and the arena it will play out in.

If you want to discover more drop us a line or call in for a chat.