Our client had a cost-effective asthma option that offered the only true bioequivalence to the market leader. Our brief was to simply and succinctly communicate the advantages of this option over the other similar treatments and, of course, the market leader.

HUG created a literal representation of stepping up and down the doses to reinforce the message that our product is the only bioequivalent that could mirror the brand leader step for step, turning the treatment of asthma on it’s head.